Bing Introduces New Full-Page Hero Ads for Branded Searches by @LarryKim
This week, at the Bing Ads Next conference held at the Microsoft Campus, Bing Ads announced a bold new ad format, called “Bing Hero Ads”. The new ad format is currently visible on exact match branded...
View ArticleThe New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get...
View ArticleAre Twitter Ads Useless? by @LarryKim
Twitter rocked markets this week with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter? When it comes to direct...
View Article9 Lessons from an $11m Marketing Campaign
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The John Lewis Christmas 2013 campaign has smashed it virally....
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
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Search Engine Journal: An Update on Our Publishing Process by @wonderwall7
If you’ve submitted an article recently to SEJ, you may have noticed we’ve made some changes. In an effort to offer the most awesome content out there, we’ve made a few updates to both our publishing...
View ArticleWhy The Latest AdWords Interface Changes Are Amazing by @AndrewLolk
Lately, we have seen a lot of changes in the AdWords interface. Not only has the interface received a slight design upgrade (which we all hate until we like it), but the functionality has also...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
View ArticleREVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords...
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it. A couple of days ago, I started the year...
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